The Federal Trade Commission yesterday said it was “blanketing industry” with a clear message that, if they use endorsements to deceive consumers, the agency will be ready to hold them responsible with every tool at its disposal.  The FTC is now using its Penalty Offense Authority to remind advertisers of the law and deter them from breaking it. FTC has sent Notice of Penalty Offenses to more than 700 companies, placing them on notice they could incur significant civil penalties—up to $43,792...